Telefónica has unveiled its second study on the Internet of Things (IoT), Things Matter 2019: the experience of the IoT users in Spain, covering thoughts around the IoT and the voice of those responsible for digital transformation of industrial, commercial or institutional activity in companies from different sectors.
One of the main conclusions of the study is that almost half of the population already knows what IoT means and the desire to acquire and use IoT devices or solutions is growing, especially if they meet user expectations, such as price, compatibility between devices, ease of use, etc. As a matter of fact, one in two Spanish people has some level of knowledge of what the IoT means, and the number of consumers using connected devices and their applications has grown by 66% over the previous report.
Additionally, Spanish people are increasingly loyal to IoT, as 87% of users who try and adopt a solution or connected device say that they would not give up its benefits.
In line with this growing use, there are devices and applications that grow in use, knowledge and user loyalty that include connected car devices, smart watches, smart plugs and household appliances, access control and energy efficiency applications in the home, car sharing and urban parking applications or trackers.
Awareness towards IoT sustainability and security has increased. As far as sustainability is concerned, there has been a shift from a strictly functional vision to a commitment from both industry and users to build a sustainable and safe technological ecosystem where environmental factors are taken into consideration.
Earlier this month, a report from Strategy Analytics found that sales of IoT cellular devices will approach 350 million per year by 2025, fuelled by 5G, with China continuing to provide a healthy impetus to the market. Meanwhile, in September Navigant Research found annual revenue from ‘multi-family’ IoT device sales is expected to increase at a CAGR of 23.8% to £29 billion by 2028.
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